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At Applied Vision Research and  Consulting (AVRC), we provide our clients with services of utilizing the knowledge of visual perception and cognition in their design of innovative imaging products; we develop computational tools to simulate visual performance and visual image processing; and we offer easily accessible technical services for human factors and vision researchers. Please visit the Services site for details and contact us for further information and service needs.

We also provide products, which are mostly free web tools, for users to perform image manipulation under internet Explorer, without the needs of installing and launching other software. The currently available tools are TweakImage and DisplayCal.  TweakImage includes functions to load, display, rotate, remove, rectangular crop, change contrast, and download images; and DisplayCal provides a rough estimate of  the gamma value for your display using a visual matching method. The estimated gamma value can be used to adjust the displayed images accordingly inside TweakImage. We appreciate your feedback on using these tools and suggestions on developing new functions and new tools.

Our Mission

  • To facilitate the utilization of human vision technology in real world applications.
  • To provide practically useful and easy-to-use image tools for online users. 

  • Company Profile

    Applied Vision Research and Consulting, located in Rochester, New York, was registered in June 2005, specializing human vision related research, application, testing, and methodology.

    Our SERVICESinclude human factors issues and human vision based evaluation and optimization in imaging product design, development of computational algorithms to estimate human visual performance, development of automated tools to monitor the image quality of imaging products, perceptual experimental designs, and quantitative analysis and mathematical modeling of vision experimental data.

    The founder of this organization is Dr. Jian Yang, who is a vision scientist with 15 years of vision research experience in both academia and industry settings. He received a BS degree in physics from Fudan University in 1982, an MS degree in optics from the Shanghai Institute of Optics and Fine Mechanics in 1984, both in China, and a Ph.D. degree in experimental psychology from Northeastern University in Boston in 1991. He worked as a postdoctoral fellow at the Center of Visual Science of the University of Rochester, a research associate at the College of Optometry of the University of Houston, and a principal scientist at the Research Labs of Eastman Kodak Company.  His major interest is to develop human vision models and to apply human vision knowledge to image and information applications.